President & Partner
Lisa is a communications professional with over 30 years of experience in developing strategic public relations and marketing communications campaigns specializing in branding and consumer products. Since its creation in 2001, McKendall Communications has developed and implemented strategic public relations programs for a variety of clients within the toy, kids, retail, fitness and consumer technology industries.
Previously, Lisa was a senior vice president at Ogilvy Public Relations Worldwide where she headed the consumer marketing practice for the Los Angeles office. She was named to the Ogilvy 50, recognizing the top 50 executives within the Ogilvy network worldwide.
Lisa joined Ogilvy following a successful eight years at Mattel, Inc., the largest toy manufacturer and marketer in the world. As director of marketing communications, her responsibilities included serving as a company spokesperson, media training for senior management, and developing targeted public relations programs relating to the reputation and visibility of the company’s most recognizable brands, including Barbie, Hot Wheels, Cabbage Patch Kids, Disney and Matchbox. Additionally, she provided strategic communications counsel for the launch of new Mattel products.
Lisa began her career at Golin International. While at Golin she was responsible for managing several consumer accounts including General Foods, Bausch & Lomb and Playmates Toys, gaining expertise in national new product launches, media-driven special events, media training, the development of comprehensive public relations programs and media relations.
Lisa earned a bachelor’s degree in journalism with a public relations emphasis at San Diego State University. She also graduated from the San Francisco Academy, an intensive nine-month program for senior public relations professionals and has completed several professional development courses at the University of California, Los Angeles (UCLA) in the areas of public relations and communications.
Lydia Smith is a wonderful new addition to the McKendall Communications team. She brings to the company a wealth of real world experience with children and toys. She has been the owner and director of a play based, developmental preschool for the past 20 years. This realistic application of child development theories has proven to be an asset to McKendall Communications and its clients. She has a BA in developmental psychology from the University of California Santa Barbara and has completed her Masters coursework in Early Childhood Education from California State University Northridge. She has also maintained her professional development through courses at the University of California Los Angeles. She began her career in public relations at Golin working on projects with companies such as Bausch & Lomb and the California Avocado Commission and has most recently worked with clients including The Learning Journey and Pillow Pets.
Shannon Kalvig brings nearly 20 years of experience in public relations, marketing communications and events to McKendall Communications. Shannon develops and implements strategic campaigns that align corporate messaging and strategies with her clients’ objectives.
As a consultant, Shannon handles program development, account management, execution and analysis to ensure that the initiatives resonate with the key audiences. In her day-to-day role, she manages national and community campaigns and events to publicize products and promotions, as well as directs media relations outreach to generate awareness for products or services. She also works with a publicist for professional athletes, securing coverage in non-sports media. Her extensive experience includes organizing product launches, media tours, executive interviews, celebrity and special events, as well as press material development.
Shannon has played key roles in the launch and continuing momentum for various consumer and consumer technology products and services such as the launch of the 94Fifty Smart Sensor Basketball by InfoMotion Sports Technologies, AOL Music Now (sold to Napster), ongoing campaigns to reach an expanded audience for Nintendo Wii and Intel Centrino Mobile technology, and more.
During her career, Shannon has worked with a range of international brands to start-ups including Relativity Sports (part of Relativity Media), USA Networks, Verizon Wireless (How Sweet the Sound Tour), InfoMotion Sports Technologies, Netflix, Pepsi Bottling Group, Kinko’s Inc., Pepperidge Farm, Pioneer Electronics, Self magazine and MORE magazine, Zazzle, Zannel. She has held long-term consulting and in-house positions with GolinHarris, Culture Shop, Hill & Knowlton, Bratskeir & Company, The GCI Group, Edelman and Geltzer & Company.
Shannon is a graduate of the University of Arizona in Tucson with a Bachelor of Arts in Communication and a minor in business. She sits on the advisory board for the South Sound YMCA in Olympia, WA.
Strategic Socially Digital Marketing Specialist
Bringing your Product to Life – More Creativity, More Ideas, More Fun!
Paul is a fun-loving socially digital product marketer with over 15 years experience in bringing products to life within the consumer products channel. From branding to new business development and sales, he specializes at telling one’s story and generating a positive return on investment (ROI).
As a global digital executive with a track record of proven strategic and tactical marketing experience, here is how Paul adds value to companies and grows market share, drive revenues and deliver ROI.
- Leadership / Management / Executive
- Product Marketing / Product Launch / Branding
- Go-To-Market Strategies / Channel Marketing
- Product Line Life Cycle
- Sales & Forecasting
- Pricing, Budgets & P&L
- Website / Digital Media / Social Media / eCommerce
- Public Relations / PR / Communications
- Business Development / Sales / CRM
- Product Management / Project Management
- Product Development / Design / Creative Ideation
- Competitive Analysis / Consumer Insights / R&D