Case Study: The Learning Journey
The Learning Journey opened its doors in 1995 with the mission of providing every parent affordable, high quality educational materials to ensure a successful start in school for their children. Since then, The Learning Journey has been designing and manufacturing an exclusive line of award-winning children’s interactive educational products. All products at The Learning Journey encourage learning and develop confidence as they enhance a child’s potential. With The Learning Journey’s products, children have fun while learning and parents and educators know they have the right quality educational products for their children.
Challenge: The Learning Journey had never conducted a public relations campaign and were seeking to generate buzz about their products online, in print and on social media. McKendall Communications was brought on board to reach out to top tier media about The Learning Journey and their award-winning educational products and generate much needed awareness.
Action: McKendall Communications achieved this goal for The Learning Journey through a number of different media outreach programs including national trade shows, holiday-focused programs, local media outreach, and new product launches. Over several holiday seasons, McKendall Communications was able to secure placements for The Learning Journey’s products in the top Holiday Gift Guides leading to an increase in sales over the holiday season. We have also represented The Learning Journey to media at key trade shows including New York Toy Fair, ASTRA Marketplace, and ABC Expo. We scheduled appointments for booth tours for top bloggers, TV and print media and met with key media. We worked with The Learning Journey executives to develop media campaigns around key product launches to the media and coordinated reviews and giveaways.
Results: McKendall Communications has been successful in raising awareness for The Learning Journey and their educational toys through all our campaigns for over three years.
Examples of the coverage we secured for The Learning Journey includes Yahoo Finance, Midget Momma’s, and Your Modern Family, and ABC15 in Phoenix.