Case Study: Virtual Media Tours

Before the pandemic, brands frequently engaged in deskside meetings with media outlets. These interactions, though valuable, were often time-consuming and expensive, involving travel to media offices and one-on-one meetings to share the brand’s narrative.

COVID-19 has reshaped how we communicate, and McKendall Communications has adapted to this new normal. We have utilized the power of virtual meeting rooms like Zoom or Teams to conduct virtual media tours for our clients, ensuring we stay connected and continue sharing our clients’ stories and products without the time and expense of in-person meetings.

Our Process

Targeted Media List: We curate a comprehensive list of top-tier media outlets and category-specific blogs tailored to meet our client’s objectives.

Invitations and Scheduling: We extend invitations to selected media outlets and manage an appointment calendar to efficiently organize the virtual media tour.

Targeted Pitching: Our team conducts focused pitching to secure appointments with the most relevant media outlets, ensuring maximum exposure for our clients and their brands.

During the Media Tour

On the day of the virtual media tour, our clients can present their brand story and showcase their products. McKendall Communications facilitates seamless transitions, managing the entry and exit of media representatives from the virtual meeting rooms and breakout sessions.

We then arrange for sample products and/or more information and conduct extensive follow-ups to secure coverage.

By adopting this approach, we deliver exceptional media engagement experiences, keeping brands and media connected in the evolving media and communication landscape.